Popularity Of Solar Energy In Puducherry: An Analysis Of Problems and Prospects

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : Popularity Of Solar Energy In Puducherry: An Analysis Of Problems and Prospects 

Author Name  : G. Madan Mohan 

Synopsis  : 

Power cuts have become an important problem in our country. Efforts to use alternative sources of power have gained momentum. Nuclear energy has been frequently talked about as an alternative. However, there are many other better alternatives, and this study explores the possibility of solar power as a viable alternative source of power. The researcher has conducted a survey on 266 Puducherry households to analyse their opinion about solar power. The study reveals that lack of convenience and high cost is restricting the popularity of solar appliances. The study has found out that efforts to minimise the cost, enhancement of comfort, provision of liberal loans to purchase solar appliances and reduction of the payback period of solar appliances will definitely popularise solar appliances drastically.

ULIP-A Policy for Balanced and Sustainable Development: A Preference Study in Rural Market

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : ULIP-A Policy for Balanced and Sustainable Development: A Preference Study in Rural Market 

Author Name  : A. Jafar Sathic, N. Rajalingam 

Synopsis  : 

Urbanization in India happens in a faster pace in the last decade comparing with previous periods. However rural India still lacks in terms of accessibility to various goods and services. Life insurance is still indicating low penetration levels and poor solidity in rural India. Rural people opt for insurance policies and pay their premium for limited period and let the policy to lapse neither benefiting them nor benefiting the company. To overcome this insurance companies are introducing Unit Linked Insurance Policies (ULIPs) which do not compel on any specific regular premiums. This study analyses the preferences and buying motives of rural customers for ULIPs. Statistical tools like percentage, range, ANOVA and chi-square were used to analyze the situation prevailing in the market. The results reveal that information provided by the Agents and media have a specific role to play over the rural customer.

Issues And Challenges Of BSNL Landline Services To Maintain Sustenance Market In Kanyakumari District

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : Issues And Challenges Of BSNL Landline Services To Maintain Sustenance Market In Kanyakumari District 

Author Name  : A. Merlin Thanga Joy 

Synopsis  : 

The Indian Telecommunications network with 203 million connections is the third largest in the   world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. 1Telecom sector accounts for 1 percent of India’s GDP. On opening up of telecom sector to private sector, private investment started coming in and it changed the entire paradigm of communication landscape in India in a matter of decade. Perhaps BSNL and its mentor central government could never anticipate that the change would be so fast and so radical that it caught BSNL unprepared. BSNL failed to keep pace with both changing customer demography and emerging technology. BSNL’s forte landline has become a history within short span of time. The mobile service providers have aggressively captured the urban and even penetrated into the rural market luring customers with attractive tariff packages targeting different strata of the society. An individual’s perception of boosting his personality when he can associate himself with a branded mobile instrument with facilities starting from camera to radio has made many customers surrender their land line connections.

Conceptual Framework of Factors of Supply Chain Uncertainties and their Impact on Green Logistics

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : Conceptual Framework of Factors of Supply Chain Uncertainties and their Impact on Green Logistics 

Author Name  : S. Ramani, S Premkumar 

Synopsis  : 

Sustainable marketing strategies get pruned in the shadow of uncertainties in the supply chain. We need to identify the causes for such uncertainties and minimize their impact on sustainability. With the objectives of identifying major factors of uncertainties in supply chain and assessing their impact on green logistics, this analytical library research is based on published data. Making logistics ‘sustainable’ in the longer term will involve more than cutting carbon emissions. Sustainability is a combination of Technology & Ecology. Green logistics pivots on a set of key parameters for logistical decision making at different levels. Supply chain uncertainties are found to be can be mitigated through Ascertaining Actual Demand, Synergizing Information, Cascading Forecasting, Leveraging Leverages, Bulldozer Wheeling, Consumer Involved Design and Mass Customization. Collective Green Consciousness Quotient indicates how an organization is consciously practicing green practices. Consumers as responsible world citizens must be Green House Gas conscious and thereby necessitate business too falling in line because sustainability is truly a collective bargain.

“Marching Towards Green”: Influence Of Workplace Diversity In Marketing Strategies

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : “Marching Towards Green”: Influence Of Workplace Diversity In Marketing Strategies 

Author Name  : D. Ramadevi, S.A. SenthilKumar 

Synopsis  : 

In present era, valuing workplace diversity is a critical competency for all the leaders in the firm. Now-a-days managing people with multiculturalism are more difficult in the workplace. It affects the work environment and the firms’ growth. Each and every organization has its own strategies to sustain in the market for a longer period, identifying the long term goals and objectives to run a business with multi-cultural diverse employees and customer base will result in promoting their growth of the organization. A multiculturalism work culture will identify the needs and wants of the customer from various aspects. Most workplace is made up of diverse cultures, where the organizations need to learn and identify that how to adapt the successful practices in the firm for promoting the business growth. This paper identifies how to valuing workplace diversity, influence of marketing strategies in the workplace, etc for promoting the business goals and objectives.

The Impact of employees’ training on Green marketing in hospitality industry - A Conceptual Paper

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : The Impact of employees’ training on Green marketing in hospitality industry - A Conceptual Paper 

Author Name  : Renju K. Mathai 

Synopsis  : 

The main objective of this paper is to find the impact of marketing green hotel policies through training the employees.  Educating the employees, creating awareness and training will promote sustainable development. Initially, it will create a green attitude for the employees of the hotel.  It will also improve the capacity of the employees to address environment issues and explain the green initiatives to the customers. This paper suggests that training of the employees is an important strategy to promote green policy in the hotel and more investment has to be made for achieving this.  Training the employees of the hospitality industry is a stepping stone for any hotels to be a part of marketing the usage of green products in the hotels and having green attitude while making decisions.