The Effect of E-Marketing on the Marketing Performance of Medium and Large Business Enterprises in Ethiopia: a conceptual Model Development

Vol. 7 No. 3

Year: 2013

 
Issue: Dec-Feb

Title : The Effect of E-Marketing on the Marketing Performance of Medium and Large Business Enterprises in Ethiopia: a conceptual Model Development

   

Author Name : Temesgen Belayneh Zerihun 

  

Synopsis :

The literature reflects that little effort has been made to develop a framework for understanding the effect of e-marketing (EM) on the marketing performance of business enterprises. The main objectives of the study are developing propositions and theoretical framework constructions rather than theory testing. The author, thus, synthesizes the extant knowledge on the subject by providing foundation for future research by developing propositions and constructing an integrated framework that includes the antecedents and consequences of e-marketing implementation. More specifically, the author identified two important classes of variables that encourage or impede the adoption and implementation of e-marketing namely external and internal related variables and impact EM has over the marketing efficiency, effectiveness and performance on the Medium and Large Business Enterprises in developing countries a case of Ethiopia. The author also indicated the managerial implications in the competitive marketing environment. Finally, the conclusions and further research scopes are forwarded.

EVA: A tool for measuring shareholders value creation – A case study of Maruti Udyog Limited

Vol. 7 No. 3

Year: 2013

 
Issue: Dec-Feb

Title: EVA: A tool for measuring shareholders value creation – A case study of Maruti Udyog Limited

Author Name: S. Vijayalakshmi

Synopsis:

The basic goal of a business unit is mainly value creation and shareholders wealth maximisation and attracting more investment.  The success of every company as well as management is measured by the level of value creation of shareholders. Economic value added is basically a performance measurement tools which is related to the market value of the firm. EVA helps the businesses to calculate the actual profit once the capital and taxes are considered. A greater EVA is an indication of greater value.  This tool helps to measure the ability of a business unit to create return based on certain risk. In this paper interrelationship between Return on capital employed (ROCE), NOPAT (Net Operating after Tax) and EVA as a percentage of capital employed is examined to find best measure of performance.  The time period is taken from March 2003 to March 2012. Mathematical analysis is done and represented graphically. It was concluded that EVA is a better measurement tool of value creation for shareholders.

Factors influencing the frozen chain management system in Dairy and its impact on Sales: An empirical study for AMUL Ice cream in Andhra Pradesh

Vol. 7 No. 3

Year: 2013

 
Issue: Dec-Feb

Title : Factors influencing the frozen chain management system in Dairy and its impact on Sales: An empirical study for AMUL Ice cream in Andhra Pradesh

 

Author Name : Debajani Sahoo, Priya Agrawal

Synopsis :

The  present study focuses on the current scenario of the frozen chain management system of Amul Ice Creams in AndhraPradesh . This study focuses on  all dimensions involved in the  frozen chain management system like the company support, distribution network, relationship between distributors and retailers, promotional activities and many more. The concept of HADF (Humara Apna Deep Freezer) is also a part of the project which includes performing a purity check and analyzing the importance of HADF as a promotional tool in encouraging impulse buying at retail outlets.
The retailers and wholesalers of Amul in twin city of Hyderabad & Secunderabad has been taken as sampling unit. Convenience sampling method has been used for the sample size of  198. The collected information has been used for factor analysis followed by regression analysis using spss 13.0. There are five factors considered important for studying the frozen chain management system like  HADF concept, Distributor  & Retailer relationship, Promotional Activities, Company Support and association with Amul  found  from the analysis . Out of these five factors the first four have direct  impact on the weekly  sales  of retailers .

Analysis Of Exchange Traded Funds & Mutual Funds

Vol. 7 No. 3

Year: 2013

 
Issue: Dec-Feb

Title : Analysis Of Exchange Traded Funds & Mutual Funds 

  

Author Name : Dr Koti Reddy Tamma 

  

Synopsis :

The  paper  examines mechanism of functioning of Exchange Traded Funds (ETFs) and its growth in India. It also includes identification of potential new ETFs which can be launched to cater the need of Indian investor to effectively diversify their portfolios at minimal cost. To analyze performance characteristics of ETFs and their comparison with Index Mutual Funds, a sample of 6 ETFs tracking different indices and 5 Index Mutual funds tracking the same S&P CNX Nifty Index, was studies based on past 3 years daily data. Performance characteristic like tracking error was calculated by three methods. Average per centage  yearly return was also calculated. Findings and conclusions show that ETFs are better in tracking their respective benchmarks as compared to Index Mutual Funds.

Psalms: Lessons in Values, Leadership, and Character for Today

Vol. 7 No. 3

Year: 2013

 
Issue: Dec-Feb

Title : Psalms: Lessons in Values, Leadership, and Character for Today

Author Name : Hershey Friedman, James A. Lynch

 

Synopsis :

There is a growing belief that education – kindergarten through twelfth grades (K-12) as well as higher education – has to focus on teaching students values, intellectual virtues, and character education. These values include integrity, conscientiousness, curiosity, determination, resilience, and self-confidence.  The authors demonstrate how Psalms with its inspiring and rousing hymns can be used to teach important values to people.  These values include perseverance, faith, concern for others, and the power of hope.  Even leaders should read Psalms for inspiration and as a way to understand the importance of moral leadership.  This paper examinesseveral of the most powerful statements in Psalms and demonstrates how they provide guidance and inspiration.