Issues And Challenges Of BSNL Landline Services To Maintain Sustenance Market In Kanyakumari District

Vol. 7 No. 2

Year : 2012

Issue : Sep-Nov

Title  : Issues And Challenges Of BSNL Landline Services To Maintain Sustenance Market In Kanyakumari District 

Author Name  : A. Merlin Thanga Joy 

Synopsis  : 

The Indian Telecommunications network with 203 million connections is the third largest in the   world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. 1Telecom sector accounts for 1 percent of India’s GDP. On opening up of telecom sector to private sector, private investment started coming in and it changed the entire paradigm of communication landscape in India in a matter of decade. Perhaps BSNL and its mentor central government could never anticipate that the change would be so fast and so radical that it caught BSNL unprepared. BSNL failed to keep pace with both changing customer demography and emerging technology. BSNL’s forte landline has become a history within short span of time. The mobile service providers have aggressively captured the urban and even penetrated into the rural market luring customers with attractive tariff packages targeting different strata of the society. An individual’s perception of boosting his personality when he can associate himself with a branded mobile instrument with facilities starting from camera to radio has made many customers surrender their land line connections.