Vol. 10 Issue 2
Year:2015
Issue:Sep-Nov
Title:How to Transform an Ordinary Tech Firm into an Innovation Powerhouse
Author Name:Hershey H. Friedman and Linda W. Friedman
Synopsis:
Organizations that thrive in the highly competitive knowledge economy will need to employ the most creative people. A good idea could easily generate billions in profits for a company; being slow to adapt to changing conditions can destroy a firm. Innovative, engaged people are invaluable to an organization but have options and can easily find another job if dissatisfied. This paper describes what upper management must do to create a culture in which creative people are engaged, satisfied, and thrive.
Year:2015
Issue:Sep-Nov
Title:How to Transform an Ordinary Tech Firm into an Innovation Powerhouse
Author Name:Hershey H. Friedman and Linda W. Friedman
Synopsis:
Organizations that thrive in the highly competitive knowledge economy will need to employ the most creative people. A good idea could easily generate billions in profits for a company; being slow to adapt to changing conditions can destroy a firm. Innovative, engaged people are invaluable to an organization but have options and can easily find another job if dissatisfied. This paper describes what upper management must do to create a culture in which creative people are engaged, satisfied, and thrive.
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