E-Commerce: Leadership Creates a Culture of Happiness Delivering Customer and Employee Satisfaction

Vol. 5 No. 3

Year : 2011

Issue : Dec-Feb

Title  : E-Commerce: Leadership Creates a Culture of Happiness Delivering Customer and Employee Satisfaction 

Author Name  : Kathryn Toelken 

Synopsis  : 

E-Commerce presents new challenges for Leadership and Organizational scholars as the foundations for research perspectives are based in a physical not digital reality.  Nevertheless leadership and organizational lessons can be learned and best practices developed as Case Studies report leadership and organizational learning in the digital environment.  This research is a Case Study of a ten year old E-Commerce firm, Zshoes (a pseudonym) and examines key events in leadership and organizational learning which contributed to Zshoes E-Retail success.  Leadership and organizational lessons learned from this firm present an instructive platform on which to build E-Commerce Best Practices.