Ecoism: Awareness among Customers and its Impact on Buying

Vol. 4 No. 1

Year : 2010

Issue : Jun-Aug

Title  : Ecoism: Awareness among Customers and its Impact on Buying 

Author Name  : Subhadip Roy, Varsha Jain 

Synopsis  : 

The term “Ecoism” has come into marketing to explain the consumer awareness regarding eco friendly products.  Marketers and Producers are trying to incorporate environment friendliness in products, packaging and manufacturing activities. By doing so companies are supposed to increase environmental awareness, help the environment, save energy cost, boost up their sales, and can also develop positive image in the society. Ecoism or eco friendliness is still considered to be a personal attribute rather a societal expectation. Customers are still at a very initial stage of adaptation cycle for these products. In the Indian context, no major study has been done to identify the consumer awareness about eco friendly products as well their attitude towards the same. The present research paper will highlight on understanding the awareness level, preference purchase intensions of the customers with a special focus on eco-friendly packaging.