The Organizational and Financial Performance of the E-Banking Adoption: Case of the Tunisian Banks

Vol. 3 No. 3

Year : 2009

Issue : Dec-Feb

Title  : The Organizational and Financial Performance of the E-Banking Adoption: Case of the Tunisian Banks 

Author Name  : Kaouther Amri, Abdel Ghaffar Ben Hamida 

Synopsis  : 

The e-banking post-adoption in the financial institutions is a very important phase that follows the one of the adoption. This recent phase for emerging countries like Tunisia permits us to clear the adoption effects on performance. A conceptual framework and an empirical study performed on 7 Tunisian banks indicate a significant relationship between the post-adoption and five measurements of the organizational performance measurements: the service quality improvement, the costs reduction, the new market acquirement, the new products offer, and performing of the relation with the customers.