Vol. 6 No. 1
Year : 2011
Issue : Jun-Aug
Title : Employer Brand in India: A Strategic HR Tool for Competitive Advantage
Author Name : V. Tulasi Das, P. Hanumantha Rao
Synopsis :
Employer brand is about capturing the essence of an organization in a way that engages current and prospective talent. It expresses an organization’s ‘value proposition’ the entirety of its culture, systems, attitudes and employee relationships, providing a new focal point for the company. Today, an effective employer brand is essential for competitive advantage.
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