Social Networking Websites in India: Spreading a Social Net & its Corporate Value Proposition

Vol. 6 No. 2

Year : 2011

Issue : Sep-Nov

Title  : Social Networking Websites in India: Spreading a Social Net & its Corporate Value Proposition 

Author Name  : Alok Kumar Singh 

Synopsis  : 

With the speedy circulation of internet all over the world, a new phenomenon called Social Networking sites came into existence in recent time. Not only the youth but the middle aged and elderly segment of population is going crazy for sites like Facebook, Orkut, Youtube etc. This segment of population which connects itself from rest of the world over a virtual network through online socializing is increasing many folds year after year. This paper throws light on the development and proliferation of these sites in India and how it is helping the common man to stay connected all the time with rest of the world. At the same time, this paper will give a framework about how the marketers can evaluate their online marketing through social networking websites.